Data centre giant revamps digital with Amaze reboot

European data centre giant Interxion has overhauled its online presence with a new global website designed to reflect its position in the market as well as its commitment to building strong relationships with its customers.
Developed and built by St Ives-owned digital marketing agency Amaze the new site is content heavy, and features a range of video content showcasing each Interxion site in detail for the 1,600 customers it supports through 44 data centres in 11 countries.
The website has been shaped by in-depth data intelligence and industry insight and also uses the new Episerver Forms add-on, providing a solution with extensible and multilingual capabilities. In addition, all forms integrate with leading CRM and marketing automation solutions.
As an international provider, the strategic positioning of Interxion’s data centre locations is vital, the introduction of a new interactive map allows all locations to be explored easily. The Episerver platform also provides Interxion with the flexibility to customise content for each country, showcasing key messages aligned to specific regional needs.
Interxion senior manager of marketing and communications Ghada Shawki said: “We wanted our new website to set the tone for our industry and establish Interxion as the thought-leader in our field. In doing so, we were looking for a partner to build and evolve our digital estate.
“Amaze was selected after a thorough evaluation process, as we were impressed with its breadth of skills and expertise, as well as the team’s dedicated approach. We are very happy with the results.”