Facebook is continuing its strategy of plucking senior staff from agency-land by hiring Dare chief executive Leigh Thomas to be its director of global client partnerships, EMEA.
Thomas has been at Dare since 2013, and was previously managing director of Saatchi & Saatchi London. It is claimed that she played an instrumental role in refocusing Dare on its digital offering as an independent agency, and the subsequent acquisition of the agency by Oliver Group in October 2015.
At Facebook, she will be tasked with leading a team globally, enabling clients and their agencies to connect and engage effectively with their audiences, everywhere, every day, on all their devices. She reports to the VP of global client partnerships, Will Platt-Higgins.
Thomas said: “I am privileged and delighted to be offered the role at Facebook, where the mission to make the world more open and connected could not be more motivating than in the current climate. I am confident Dare is in good health.”
The path from agency to Facebook is a well trodden one, with the likes of 20:20 London chief Peter Riley, Kamarama’s Nichola Mendelsohn, iProspect’s Ben Wood and MEC’s Steve Hatch all switching to the social media giant.
At Dare, Thomas will be succeeded by managing partner Richard Neish, who will head up a new-look senior team, including new chief technology officer Michael Olaye, managing partners Jamal Cassim and Reeha Alber-Shah, and joint heads of experience planning John Gibbard and Roz Thomas.
Oliver Group chief executive Sharon Whale said: “It’s a natural progression in Leigh’s career and we wish her all the best. We’re sure she’ll bring the same drive and devotion to her new role as she has to Dare.”
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