Monarch is launching its first brand response campaign in three years in an effort to highlight the difference its cabin crew make and how the customer service they provide is what sets the airline apart from rivals.
The campaign has been created by WDMP, which has worked for Monarch since 2010, and shows through a series of little moments, both in and away from the workplace, how Monarch’s cabin crew always look to help others.
Using real cabin crew and situations that are all indicative of travel, whether by foot, car, train, bus or plane, the ad is designed to show how Monarch’s people make travel more of a pleasure through their natural acts of kindness and consideration.
It will run for four weeks across TV, radio, out of home, digital, social and email activity and can be viewed on Vimeo here>
Monarch head of digital and marketing Ian Chambers said: “The TV ad and multi-channel campaign has been created to reflect Monarch’s values and highlight the warmth of our customer service. The ‘Our people make us’ campaign statement best sums up the Monarch story in a very honest and genuine way.
“It was very important for us to use members of Monarch cabin crew, not actors as these are the real people who serve our customers on a daily basis and we were very excited with the result.”
WDMP executive creative director Mike Cavers added: “Having the opportunity to put the Monarch cabin crew at the heart of the campaign was the best way for us to bring to life the real human values that Monarch deliver to their customers at every touch point of their journeys.
“And more importantly it conveys the feeling that if this is what their cabin crew are like in normal life – imagine what they are like on board.”
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