Monarch goes up mountain again

Monarch Airlines is obviously a firm believer in the maxim “if it ain’t broke, don’t fix it” after it unveiled this year’s 360° degree virtual reality guide to its ten ski destinations, which once again takes users to the Monarch Mountain.
Created by WDMP – which scopped the DMA grand prix for a similar campaign in 2013 – the direct mail campaign uses augmented reality technology to transport recipients to a virtual ski slope complete with realistic falling snow – all aimed at building excitement with skiers in the lead up to the ski season.
Users are able to navigate around the mountain by moving and tilting a smartphone or tablet; by touching icons, users gain access to information on each of the ski resorts accessible via Monarch’s routes. The Monarch Mountain can also be accessed on a desktop computer.
Customers also have the chance to win over £3,800 worth of prizes by finding items hidden within the Monarch Mountain and there are great holiday offers in the “Deals Cabin”.
Monarch Mountain provides users with useful videos with tips from the Ski Club of Great Britain. Customers can access the latest snow reports through a live feed when clicking onto their chosen destination. Users can also view up-to-date flight prices – clicking straight through to the Monarch website to book.
Monarch’s new ski routes from London Gatwick to Lyon and Birmingham to Turin and Salzburg all feature in the updated Monarch Mountain.
Monarch Airlines direct marketing and CRM manager Liam Gibson said: “Building on the success of last year, we are delighted to unveil this winter’s enhanced Monarch Mountain. Once again this uses the latest technology to provide our ski customers with all the information they need to know when booking and travelling on their ski trip with Monarch.”