Mendelsohn lands Facebook role

Karmarama executive chairman Nicola Mendelsohn has been poached by Facebook to spearhead its European and Middle Eastern marketing operation, with a brief to boost its relationships with agencies and clients.
Reporting to Carolyn Everson, vice president of global marketing solutions, Mendelsohn succeeds Joanna Shields who left earlier this year to join the UK’s version of Silicon Valley, the Tech City Investment Organisation.
Under her leadership, Karmarama boosted its direct marketing offering by first buying Crayon, in January last year, and more recently hiring Proximity creative chief Caitlin Ryan. Mendelsohn will retain her shares in the business.
Everson said: “[Nicola] brings outstanding leadership and passion for what Facebook can do to become an indispensable partner for our clients and agencies throughout the region. It’s testament to Facebook’s innovative role in business and advertising that we’re able to welcome a leader with such great experience.”
Mendelsohn added: “My time at Karmarama has been unforgettable and it will always have a special place in my heart. The agency is truly unique, with a magical culture and some of the best talent in the industry.
“I’m proud to have been part of its story so far and I know that the team at Karmarama will continue to take the agency to even greater heights.”

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