TMW Unlimited has promoted strategy director Paul Dazeley to the position of head of planning, following a raft of new business wins, including Government contracts.
Dazeley will now oversee planning for the agency’s expanding roster of clients, including Abba Voyage, WW, Vodafone, Govia Thameslink Railway and BMW.
With over 15 years’ experience, Dazeley will continue to report to chief strategy officer Dan Bowers, and will be responsible for the agency’s integrated and brand strategy capabilities, as well as growing and developing the planning team.
Prior to joining TMW in 2019, Dazeley was associate strategy director at Proximity London and a planner at EMO Unlimited. He has also worked client-side at brands including Kabuto Noodles and Ella’s Kitchen.
Dazeley is a key member of TMW Unlimited’s D&I board, driving initiatives through his work with Youboard. With aspirations to improve the accessibility and inclusion of the wider industry, he also sits on BIMA’s Inclusion & Diversity council.
WW (formerly Weight Watchers), general manager, country manager and senior vice-president Anna Hill said: “We are absolutely delighted for Paul. From the very start of our relationship, he has impressed us with his passion, innovative approach, and strategic brilliance. He has really helped push our brand forward to achieve growth in a highly competitive and incredibly important category.”
Bowers added: “Paul’s promotion was a total no brainer. He has been right at the heart of some of our biggest successes over the past couple of years – from YesAuto, Diet Coke, Freesat to WW, and most recently, HMRC. He has the total respect of everyone he works with, combined with great leadership skills and an impressive commitment to our wider agency culture.”
Dazeley concluded: “It’s an incredibly exciting time to be at TMW Unlimited. Our approach to integrated and brand creative is resonating with our broad range of new clients. Our brilliant team of planners really appreciate the importance of brand ideas that work across the entire customer journey, with human understanding at their core. I’m excited to support the team as we continue to grow and create powerfully effective work.”
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