D&B chief nets Ford global data role

D&B chief nets Ford global data roleFord Motor Company has appointed its first chief data officer to boost understanding of consumer behaviour and help speed up the development of what it calls “mobility, connectivity, and autonomous driving innovations”.
Paul Ballew joins the car giant from Dun & Bradstreet in the US, where he has been global chief data and analytic officer since 2012. Prior to this, Ballew had 20 years’ experience in analysing consumer behaviour in companies like General Motors and Nationwide Insurance.
At Ford he will take up the role of executive director and chief data and analytics officer in January and lead global data projects, which the car maker said will include merging all of its research, analytics, processes, standards, tools and partner engagement.
His appointment aims to tap into the rise of big data being generated by the car industry, including telematics which is being used to boost customer experiences as well as for insurance purposes.
Ford president and chief executive Mark Fields said: “We are committed to making people’s lives better through innovations on mobility, connectivity, autonomous vehicles, performance, and the customer experience.
“Taking big data and analytics to the next level inside Ford connects all of this work and is a key part of our drive for innovation in every part of our business.”
Ballew is responsible for “establishing an enterprise-wide vision for analytics and integrating all of Ford’s research, analytics, processes, standards, tools, and partner engagement.”
He will report to chief financial officer Bob Shanks, who said: “Paul’s experience in unlocking consumer and business value from data is extremely impressive, and we are delighted to have him join the Ford team. He will turn what has been a secret weapon for us into a company-wide endeavour, driving growth in all parts of our business.”

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