DecisionMarketing signs Mint Global partnership

amsterdamDecisionMarketing has signed as the main media partner for The Global Marketing Alliance’s inaugural Mint Global convention, being held in Amsterdam this spring, under the banner of “Conquering B2B Marketing in a Digital World”.
The convention, a mix of marketing innovation seminars and networking opportunities, will be the launch of a Netherlands branch of Mint, which has already run a number of events in the UK and the US. It is running from April 11-13.
Topics include:
The business case for multi-channel – strengthen your arsenal and make sure consumption habits dictate your plan rather than the other way around
Merging and leveraging data – discover ways in which you can use your data insights to improve your customer intelligence and engagement
Transform your customer experience & engagement strategy – learn how to build a more evidence-based strategy and tech-generated insights to build a better brand voice that appeals to B2B customers
Impactful and authentic content marketing – create and distribute valued, appropriate, and dependable content to attract and retain your audience
Going global – make the most of marketing on a worldwide scale by understanding the similarities, differences and opportunities your products and services can offer in different markets.
The conference programme will be supported by a number of networking events, including drinks and traditional Dutch cuisine, as well as The Mint Dinner Cruise, a ‘safari-style’ evening along the canals of Amsterdam.
Global Marketing Alliance publisher Matt Edgar said: “B2B marketers are expecting 2016 to be consumer-centric, with data and technology strengthening efforts to connect those consumers with products and services they want. It is time to rethink how you build out your capabilities to serve customers’ needs and desires and this event has been designed to help you do just that.
“Mint Global promises to be a conference with a stylish difference, offering delegates the chance to learn from and rub shoulders with industry experts and potential business partners, while also taking in the sights and sounds of a well-loved European city.”
For more details visit the Global Marketing Alliance site >