Digital chiefs back ‘influencer marketing’ platform

Matt Hebden headshotA new technology platform that promises to streamline so-called “influencer marketing” on a global scale, has launched in beta with the backing of a group of UK digital entrepreneurs.
The scheme, dubbed Dyzio, is claimed to be the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management.
The founders – former advertising executive Matt Hebden and platform architect Laurie Bantin – insist it will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.
The Dyzio advisory team consists of investors Ashley MacKenzie, founder and CEO of Base79, and CEO of Brave Bison Group Plc; Richard Mansell, founder and COO of Base79; and former co-CEO of Perform Group, Oliver Slipper. The beta roll-out follows the closure of an angel funding round last September.
Dyzio is designed help brands to create content quickly and at scale; understand and master an ever-increasing array of channels and regulation; and achieve a hassle-free branded content workflow.
In addition, the platform aims to simplify the management of campaign minutiae such as sharing, reviewing and approving creative briefs, proposals, budgets, contracts and creative deliverables (like videos and images). It will also provide live analytics, reporting and payment solutions as the platform evolves.
Dyzio co-founder and CEO Matt Hebden (pictured) said: “Influencer marketing is exciting, but can be chaotic. Agencies and brands have their work cut out, having to forge relationships with a global community of influencers in a world that demands ever more content, faster. It can be a very complex process.
“We saw an opportunity to streamline and facilitate influencer marketing. Dyzio’s intelligent workflow guides our customers through the process, while providing the tech support and insight to achieve innovative content and campaigns.”

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