DMA quizzes students: 'What Type Marketer Are You?'

The DMA is launching an initiative to coincide with GCSE results day and International Youth Day to boost its efforts to attract young students into the creative, data and marketing industries.

With thousands of young people at a crossroads in their educational and professional development, DMA Talent has unveiled the ‘What Type of Marketer Are You?’ programme to raise awareness of the data and marketing industry’s wide range of careers and job types.

Taking the form of interactive quiz, using personality-based questioning, the scheme is designed to help emerging talent better understand what role and career path might be right for them.

Users will explore a series of scenario and personality-based questions, helping them to understand what job types their qualities will be best suited to. It will then highlight what qualities, skills, and tasks are required from an array of job types, from marketing and event executives, to copywriters and data analysts.

Through the use of case studies and video interviews, the programme will allow the next generation of talent to see through the eyes of current industry professionals in their respective roles.

DMA Talent general manager Kate Burnett said: “Our new quiz is a fun, interactive way for students across the UK to discover what careers the data and marketing industry can offer them. It will provide them with invaluable advice and information into an array of job types, with unique insights from current industry professionals – a first for the industry.

“DMA Talent exists to guide and support the next generation of talent. Through projects like this, we can educate emerging talent about our industry, steering them towards the skills and qualities they need to thrive.”

The quiz has been developed in partnership with the DMA’s B2B Council, using the Leadfamly marketing gamification platform.

Council chair Richard Robinson, who is also Leadfamly general manager for Europe, said: “With youth employment hit hard due to the coronavirus epidemic, the DMA’s B2B was keen to support young talent at a crossroads in their career.

“We needed something that was both informative and engaging to raise awareness of the vast opportunities that the data and marketing industry holds. By working with DMA Talent, we were able to bring this interactive quiz to life and ensure that it will really resonate with students.”

More details on the initiative for students – or even those who might want to switch disciplines – are available on the DMA microsite>