Ordering pizza over the Internet is fast becoming a national past-time if results posted by Domino’s Pizza are anything to go by, after the company revealed 70% of its delivered sales in the UK are now ordered online.
Its online success has surpassed the firm’s expectations; in 2011 it predicted it would take until 2015 for two-thirds of its deliveries to be ordered online.
The pizza giant said sales at UK stores open over a year rose 10.8% in the 13 weeks to March 30, aided by its £14.99 “Winter Survival” promotion, that proved particularly successful in the early wet weeks of 2014.
Online sales continued to grow strongly too, with 69.4% of UK delivered sales now coming via the Internet, up from 61.9% in the same period a year ago.
The group, which has over 860 stores mainly in the UK, said underlying sales were also up across its smaller businesses in Ireland, Switzerland and Germany, although its performance in the latter had been affected by a restructuring.
In February, Domino’s reported a 1.9% rise in pretax profit to £47.6m but flagged up exceptional costs in Germany, where expansion plans have hit trouble.
The company is on the verge of naming a new chief executive. Former-Halfords chief David Wild has been temporarily running the group since the end of January following Lance Batchelor’s decision to join travel and insurance group Saga.
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