Ebiquity, the media and marketing insight company, is relaunching its business and expanding its range of services.
The company, formerly Thomson Intermedia, was founded in 1997 in the UK, to provide the first-ever advertising monitoring system linked directly to media expenditure.
It rebranded as Ebiquity and then bought Xtreme Information in 2010, bringing Billetts, and Xtreme Information on board. The relaunch sees it rebrand under a new look Ebiquity brand.
The group is expanding its offering in response to increasing demand from brand owners looking to improve their return on marketing investment in the digital age. Their services deliver data-driven insights to help advertisers continuously improve their performance in media benchmarking and strategic consultancy; advertising intelligence and insight services; digital evaluation; PR intelligence services; and marketing effectiveness modelling.
Together these services make up what Ebiquity calls its “marketing investment management” proposition to brand owners.
Ebiquity chief executive Michael Greenlees (pictured) said: “Billetts and Xtreme were trusted brands in the media auditing and advertising monitoring worlds. However, we now help advertisers improve their ROI in many more ways, so we’ve made the decision to bring everything together under one name.”
All 18 Billetts and Xtreme offices worldwide have now become Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany.
The company works with over 700 clients in 60 markets worldwide, including 85 of the top 100 global advertisers, all the major advertising agency groups, and a number of other businesses. Ebiquity employs over 600 people across the world.
