Elvis eyes Canada in global drive

Integrated agency Elvis has opened an operation in Canada – the home of its parent company – as part of an ambitious expansion programme which could see it launch in the US, Asia and South America.
Elvis Toronto is already up and running, with Montreal and Vancouver following later this month. Elvis founder Martin Semmens is overseeing the drive; Honda will be its founding client.
Elvis is owned by Vision7 International, formerly Cosette, along with UK agencies MCBD, and Dare. They are grouped under the international offering EdC, which stands for Esprit de Corps.
Semmens is quoted as saying: “Elvis has been a tremendous success here in the UK, and it makes sense now to expand our brand overseas. The Canada move – with our history through EDC – makes complete sense, while Asia, the US and South America are important both strategically and creatively.”
Elvis launched in 2003, and now has more than 100 people working in its UK headquarters. The agency has handled Honda’s pan-European digital and direct marketing work since March 2010.It also works for Virgin Holidays, Premier Foods, Pizza Hut and Red Bull.

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