End. Clothing hands data analytics brief to Incubeta

Luxury streetwear retailer End. Clothing has appointed digital performance marketing agency Incubeta following a competitive pitch, with a brief to support its data analytics as the brand seeks to deliver a more personal experience to customers.

Incubeta will provide global consultancy across Google Analytics and work with End. Clothing to build on the foundations already in place to support a more personalised and intuitive customer experience across digital channels, including PPC, website, CRM, the app, and social media.

Founded in Newcastle in 2005 as a menswear independent, End. Clothing expanded into womenswear in 2021 and is at the global forefront for both established and up-and-coming luxury, premium, and sportswear brands.

The company operates bricks and mortar stores in the UK and Italy and has a global online presence. It is due to celebrate its 20th anniversary celebrations next year and is planning a series of marketing activations and exclusive product collaborations with a selection of long-time brand partners.

End. Clothing head of analytics Jules Greenidge said: “We understand that data and measurement are fundamental to excellent marketing and Incubeta proved they are the right partners to help build upon the existing foundations in place to take our data maturity to the next level.”

Incubeta UK managing director Andrew Turner added: “End. Clothing is a fantastic brand to work with. They are continuously innovating across tech and data to ensure they bring their customers what they want, when they want it. I’m excited by their plans to scale and evolve, and I am delighted that Incubeta will be partnering them on their data maturity.”

Launched in 2001, Incubeta has more than 800 staff based in 18 offices around the world; its clients include L’Oreal, Mercedes-Benz, McDonald’s and Sunclub.