English Heritage hires Bray Leino

English Heritage is understood to have appointed Bray Leino to handle its direct marketing account, with a brief to drive visits to its properties and boost membership.
The public body, which operates and maintains historic properties such as Stonehenge and Hadrian’s Wall, held a pitch earlier this month through the Government Procurement Service amid plans to attract more families. Activity will include direct and digital channels.
English Heritage is also rolling out a new brand positioning externally and internally, centred on the new strapline ‘Bringing History to Life’.
Last month the organisation announced the return of History Live!, a festival of historical entertainment. Due to be held at Kelmarsh Hall in Northamptonshire 2,000 re-enactors, costumed interpreters and performers will tell the story of England’s past.
This year there will be a special event to mark the centenary of the outbreak of the First World War, and the commemoration of this conflict will feature two contrasting displays of old and new. The War and the Horse display will tell of the heroism and sacrifice of the men and horses of the British Cavalry, while Flight Lieutenant Absilon Staffage – one of the new ‘Knights of the Air’ – will unveil his new-fangled Flying Machine.
Bray Leino’s other clients include Danepak, Brittany Ferries and Grant’s whisky; it also works on other Government marketing campaigns such as Smoke Free and the Census.

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