Ernst & Young has poached WPP chief John Rudaizky – who has delivered multi-disciplinary campaigns for global clients Vodafone and GSK – to the role of global brand and external communications director.
In this new role, Rudaizky will be instrumental in leading EY’s efforts to achieve its ambition of having the world’s best professional services brand. Working alongside the global management team, he will be responsible for building the EY brand worldwide.
Rudaizky started his agency career at Saatchi & Saatchi, where he stayed for 14 years; ultimately becoming a managing partner and working on Sony Europe, Procter & Gamble, Mars, and Moet & Chandon among others.
In 2005, he switched to JWT, joining WPP two years later.
EY global chairman and chief executive Mark Weinberger said: “We have recently seen significant changes at EY with our new brand name, logo and tagline demonstrating clearly, and confidently who we are. John joining EY underscores the importance of brand to our organisation because of the unique role we play in helping to build trust and confidence in the capital markets.”
Rudaizky added: “The opportunity to help drive the EY brand globally to the next level of success is an exciting new challenge. EY has a profound impact in the world business ecosystem, with brand now being put at the centre of the business.”
