Experian has raided management consultancy Capgemini’s technology team to appoint a new managing director for its UK & Ireland marketing services division.
Tom Blacksell brings with him 25 years’ business experience, having worked at both Ernst & Young and Exxon Mobil before joining Capgemini in June 2003.
While there, he had held a number of roles, including chief executive of UK consulting, head of sector and sales for the UK systems integration business, and head of market development, global consulting.
Most recently Blacksell focused on digital transformation and was previously UK board sponsor for marketing for five years.
At Experian, he replaces Mark Zablan who was on secondment from the US. Blacksell will be responsible for leading the growth of Experian Marketing Services in the UK and Ireland and driving innovation to help brands improve their consumer insight, data quality and cross-channel marketing. He will report to Experian UK and Ireland managing director Craig Boundy.
Blacksell said: “Experian’s data, insight and technology sit right at the heart of so many successful marketing campaigns to create brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise profits for clients. I’m looking forward to joining a global market leader with a talented team and helping clients to make even smarter marketing decisions about how and when they communicate with their customers and prospects.”
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