The event – now in its 8th year – is bringing together what the organisers claim is its strongest ever line up of speakers and sessions. Expanding from its previous two-day format, 2020 will host 80 sessions across five days.
The Festival organisers say they are committed to delivering a world class virtual event experience that is as “seamless, compelling and engaging as ever”. Sessions will include a mix of live, pre-recorded and on-demand content and include marketing masterclasses with headline speakers, virtual networking opportunities, mentoring and ‘Festival Shorts’ – bite-size practical sessions on how to deliver change for your brand.
Speakers confirmed so far include professor of marketing Mark Ritson, McDonald’s UK chief executive Paul Pomroy, Deliveroo chief marketing officer Ines Ures, Amex vice president of marketing Rupert Bedell and O2 chief marketing officer Nina Bibby.
More speakers will be announced in the coming weeks. This year’s Festival will focus on exploring the five key themes occupying marketers’ minds: understanding trends; delivering for customers; creative effectiveness; leading change and setting strategy; and driving recovery and returning to growth.
Mark Ritson said: “It’s not just another crappy conference. It’s The Festival of Marketing! And online or offline it’s unmissable.”
For more details visit the Festival of Marketing website>
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