The queen of the UK data industry Edwina Dunn, Royal Mail chief Jonathan Harman and journalist David Reed are among five industry figures who will be made IDM Honorary Life Fellows for their exceptional contribution to the direct marketing industry.
The industry body, which merged with the DMA last year, will hand out the awards at an event tonight, which will also feature a talk from Steven Overman, Global chief marketing officer for Kodak, on the implications of “The Conscience Economy”.
Dunn (pictured) is best known as co-founder of DunnHumby but now works as CEO of Starcount. She also received the Professor Derek Holder Lifetime Achievement Award from the IDM in 2014, along with husband and business partner Clive Humby.
Honorary Life Fellows will also be dished out to DataIQ editor in chief and director of research David Reed, the only journalist ever to be inducted on the DMA Roll of Honour; Royal Mail MarketReach managing director Jonathan Harman; University of Greenwich principal director Matthew Housden; and Future Foundation chair Melanie Howard.
They join the likes of Sir Martin Sorrell, Rory Sutherland, Lester Wunderman, Marc Nohr and Rosemary Smith in holding one of the IDM’s top accolades.
IDM managing director Jane Cave said: “We’re pleased to welcome five fantastic Honorary Life Fellows to the IDM, all of whom have dedicated themselves to their craft and the betterment of the sector.
“Each person, in their own unique way, has worked to improve the standing and quality of the marketing profession and it’s for this commitment to the industry’s future that we welcome them as IDM Honorary Fellows.”
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