Renamed after the IDM founder, who passed away in February 2012, Dunn and Humby will be only the fourth recipients of the Lifetime Achievement Award, after George Smith, John Watson and Barrie Spelling.
The pair founded the business in 1989, taking data generated from retailers’ checkouts and turning it into bespoke marketing intelligence.
But it was in 1995 when they signed the deal of a lifetime with Tesco, after being introduced by Evans Hunt Scott, that the business really took off.
The supermarket took a majority stake in the business in 2001, and the pair sold their final 10% stake at the end of 2010, for £48m. The pair estimated they had netted £93m in total, as the valuation rose over time linked to the rise in profits. Under their leadership DunnHumby grew to over 1,500 staff working across over 30 countries ‘touching’ over 350m consumers globally.
They finally severed all ties with the company in February last year, resigning their non-executives roles to branch out into other areas. So far, they have invested in theatre analytics company Purple Seven and social network analytics firm Starcount.
They will be presented with the award at the IQ Talent Awards, organised by DataIQ in association with The Institute of Direct & Digital Marketing (IDM), with all profits going to the IDM Charitable Trust.
DataIQ chief executive Adrian Gregory said: “Big Data really is big box office and Edwina and Clive are truly A-list stars of the show. Much is being made of how organisations are transforming business performance from the intelligent use of data. It’s really the people behind the scenes making sense of data that are making the difference. I can think of no one that has made a bigger contribution to the world of data than Edwina and Clive. We are delighted that they are accepting this important lifetime achievement award in honour of the late Professor Derek Holder founder of the IDM.”
For more details about the The IQ Talent Awards gala dinner on June 18, visit the DataIQ website by clicking here >
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