Gate Edinburgh scoops SSE account as MSQ powers on

gasMSQ Partners has strengthened its grip on the energy market with SSE Business Energy appointing The Gate Edinburgh to develop and implement its new brand, following the sale of its British household energy and services business.

The Scottish agency scooped the account following a three-month competitive pitch process involving agencies across London, Edinburgh and Dublin.

Working with the SSE team, The Gate Edinburgh will now develop SSE’s new brand proposition and help showcase the business’ credentials as one of the leading renewable energy companies across the UK and Ireland through a new “visual and verbal identity”.

The brand will begin to be deployed in the spring of 2020, supporting engagement with all of SSE’s key stakeholders, including employees.

The rebrand follows the announcement in September last year that SSE had agreed to sell its household energy and services business, SSE Energy Services, to Ovo Energy. The deal was completed this month.

However, SSE Business Energy, a separate business within SSE, will continue to supply electricity and gas to business and public sector customers in Britain. The company currently supplies around 500,000 electricity and gas metering points for commercial and public sector customers.

SSE managing director of corporate affairs Alan Young said: “The Gate Edinburgh has developed a strong strategic understanding of what SSE is seeking to achieve. This is allied to an imaginative yet highly practical creative approach that we believe is resulting in a strong visual and verbal identity for SSE that will endure for years to come.”

The Gate Edinburgh managing director Helen Hourston added: “SSE is embarking on a new chapter and in doing so making a big commitment towards helping achieve net-zero emissions by 2050.  We’re delighted to be helping them build a strong brand platform for the future.”

Last year, MSQ sister agency The Gate London picked up the account to launch London Power, a new energy company available exclusively to Londoners and backed by Mayor Sadiq Khan. The first work broke earlier this month.

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