Geometry Global hires digital boss

Geometry Global, WPP’s global shopper activation agency, has appointed CMW business lead and board director Adrian Nicholls to the role of UK head of digital.
In the post, Nicholls will be responsible for the agency’s digital work and embedding this into its wider omnichannel proposition. He will report directly to Sarah Todd, UK chief executive.
Working across all clients and prospects, Nicholl will lead the way in fostering partnerships between the client services, new business and digital teams, allowing the latest digital innovations to take centre stage of the work produced by the agency.
He will also undertake an internal education role, improving the way the agency uses digital techniques to target consumers across purchase decision journeys.
Nicholl started his career at MSB+K in 1994, and then had spells at Euro RSGC, Rapier and Grey Interactive and Havas EHS before taking up the role of group account director at Glue London. He then worked at Good Technology (now VML London), Blue Barracuda and DraftFCB; joining CMW in 2012.
Todd said: “With shopper behaviour evolving, it is crucial to be ahead of the game, with digital technology as a core focus – a focus Adrian will provide. He brings a unique blend of hands-on leadership and innovative thinking to Geometry Global, alongside his digital evangelism.
“This finger-on-the-pulse mentality will further give Geometry Global the ability to deliver creative solutions that truly reflect people’s omnichannel lives and behaviours, helping our clients across all categories to understand and engage with their audiences even more precisely and powerfully across channels and platforms than ever before.”