Google Glass backlash grows - DecisionMarketing

Early-adopters of Google Glass could find themselves whipping them on and off more often than Lady Gaga changes her on-stage outfits after UK cinemas became the latest outlets to ban them.
The Cinema Exhibitors’ Association, which represents 90% of cinemas in the UK, said customers would be asked to remove the device before entering its movie theatres, “whether the film is playing or not”.
Users of the gizmo, which went on sale in the UK last week, have already been warned not to wear the glasses when driving, and the Information Commissioner’s Office has told businesses that their staff must adhere to strict privacy legislation if they are using them to capture customer data.
Meanwhile, 36 other data protection authorities have written to Google boss Larry Page demanding answers over their privacy fears.
Google Glass has already caused a stink in the States, where it has been available for two years, and has been banned from most bars and restuarants.
Speaking in response to the UK cinema ban, a Google spokeswoman said: “We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts.
“Broadly speaking, we also think it’s best to have direct and first-hand experience with Glass before creating policies around it. The fact that Glass is worn above the eyes and the screen lights up whenever it’s activated makes it a fairly lousy device for recording things secretly.”