Great Ormond Street Hospital Children’s Charity is aiming to ramp up its fundraising strategy by appointing a company to implement, host and maintain a new CRM system.
The organisation, which earlier this year hired former BT and COI chief Richard Bowyer as its director of marketing and fundraising, has released a tender on the Official Journal of the European Union website.
It said the project could be divided into separate lots to be supported by different vendors, rather than one sole supplier.
Project requirements include the integration its existing business intelligence systems, online fundraising suppliers such as Virgin Money Giving and Just Giving, as well as third-party response and fulfilment handling houses.
The final short-list of companies will be invited to submit further information and potentially give demonstrations of their CRM product, capabilities and experience to the charity’s project team in April. An appointment is expected to be made in July. The charity does not state the value of the contract or its duration.
Great Ormond Street has relied on charitable support since it first opened in 1852, and while the NHS meets its day to day running costs, the fundraising income allows the hospital to remain at the forefront of child healthcare. The charity aims to raise over £50m every year to complete the next two phases of redevelopment, as well as provide substantially more fundraising directly for research.
The organisation’s digital marketing account is handled by Chameleon, which recently transformed three separate websites, Great Ormond Street NHS Trust, Charity and Children First for Health, into one connected platform. It has also used Dare in the past.
Its iconic teardrop logo was designed for the Wishing Well Appeal in 1987 by now-defunct agency Collett Dickenson Pearce.
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