Greenpeace has launched a Christmas campaign with a difference, depicting the effect of global warming on Santa’s home in the North Pole, showing sinking presents falling through the ice to the surprise of polar bears and sea mammals.
Devised by production company Pipe Dreams it uses a blend of real life footage and animation which it claims delivers a serious message in a fun way.
It the second film to be released by Greenpeace as part of a festive push to draw attention to the impact climate change on the Arctic environment. The first film, released two weeks ago, was with Downton Abbey star Jim Carter who plays a dishevelled Santa whose home is disappearing as the ice melts around his North Pole grotto.
Commenting on the campaign Greenpeace UK executive director John Sauven said: “We set ourselves some very ambitious targets for this campaign – to reach new audiences with our Save the Arctic campaign. With the generous contributions of people like Jim Carter plus the expertise of companies like Pipe Dreams, we have more than met that ambition. The challenge for us now is to engage this massive new support to achieve protection for the Arctic and the stunning animals that live there.”
Pipe Dreams creative director Ed Thomas said: “The idea came about when somebody posed the question what would happen to all the presents if Santa’s Grotto sank? And, of course, the answer to that is all the Arctic animals would play with them. As the concept developed we wanted to make the playful movement very visual almost like a ballet. To do that of course we needed a great track, which is where ‘Santa Claus is coming to town’ came in sung in an upbeat jazz style. It’s ironic use also tells us he won’t be going anywhere unless we save his home.”