Greenpeace starts agency hunt

Greenpeace is understood to be talking to agencies about a new marketing campaign which will encourage people to show their support for its environmental causes.
The organisation usually works on a project basis and has hired a number of agencies in the past, including BBDO, AKQA and Arc. It has also worked with Kitcatt Nohr Alexander Shaw; now Kitcatt Nohr Digitas.
Greenpeace has been campaigning against environmental degradation since 1971 and describes itself as is “an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace”.
This week it is claiming a major victory in the fight against destructive fishing techniques by getting Princes – which sells more than 40 per cent of tuna tins sold in the UK – to agree to buy only responsibly fished tuna.
Greenpeace launched the campaign in January, ranking Princes bottom of a league table of tuna sustainability. Days later a Channel 4 series derided the company’s claims – made on its tins – that it was “fully committed to fishing methods which protect the marine environment and marine life”.
After receiving over 80,000 emails from Greenpeace supporters, Princes says it will no longer rely on indiscriminate and destructive fishing methods that kill all kinds of marine creatures like sharks and rays.

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