Greggs Rewards beefs up payment

Top news for lovers of hot sausage rolls, beef and onion pasties and ham and cheese toasties, Greggs has refreshed its Rewards app, allowing customers to redeem rewards, make payments and receive offers with a simple phone tap at the till point.
Using contactless technology supplied by Spire Payments and Eagle Eye, the revamp sees the addition of NFC (near field communications) to the Greggs Rewards loyalty app for Android devices. All of which means Android users will only have to tap their phone against the card terminal, and it will connect straight to Eagle Eye’s AIR platform for basket data verification and approval.
Through this one tap customers can pay, get a coffee stamp and receive instant offers and rewards, helping to provide an easier user journey, ultimately reducing time spent at the till, giving them more time to scoff.
Launched early last year, the Greggs Rewards app provides customers with real-time offers that can be redeemed at the point of sale, and it has seen a record number of redemptions to date, the company says. This fully digital solution removes the need for paper vouchers, enabling a seamless shopping experience, which also eliminates fraud.
Greggs commercial director Malcolm Copland said: “NFC enables us to offer our customers a simple, yet superior journey, they won’t find anywhere else, and delivers on our core strategy of ensuring our customers are always getting the best service possible.
“Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation.”
If you are feeling peckish after reading this, you might be pleased to know that you can register for a Greggs Rewards account via the app or online at www.greggs.co.uk.