Grey London raids Google for first head of data strategy

Eric_Shapiro.newGrey London is aiming to bolster its insight operation by appointing its first ever director of data strategy, handing the role to Google insight lead Eric Shapiro.

In this newly developed role, Shapiro will report to chief strategy officer Tarek Sioufi, and be instrumental in developing innovative approaches and measuring the impact of Grey London’s work across business, brand, and culture.

Shapiro has been at Google nearly five years, initially as insight manager for Google Nest. Over the past 18 months he has been working as a brand and creative strategy consultant for Google Pixel, handling marketing strategy and campaigns in the EMEA region.

Prior to that Shapiro has held a number of data and research roles, including a five year spell at cultural insights and strategy consultancy Crowd DNA.

Tarek Sioufi said: “Eric’s natural ability as a data-driven storyteller is, without doubt, going to be a huge asset to the studio as we continue to supercharge our creative offering and our ability to make famously effective work.

“His background speaks for itself, and I can’t wait for him to help us make data a force for creative, unexpected and imaginative work.”

Shapiro added: “The Grey leadership embraces data as a catalyst for innovation rather than a limit to creativity. The agency’s ethos of amplifying diverse perspectives for more impactful outcomes resonates deeply.

“Coming from a research and client-oriented background, Grey’s inclusive approach feels welcoming. I’m eager to contribute, leveraging my expertise to propel Grey’s legacy and drive results.”

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