Gyro boss Brine launches start-up

Gary Brine, founder of international agency Gyro which sold for $120m in 2008, is backing a new agency called BrocklebankPenn.
The five key partners at BrocklebankPenn – Peter Brocklebank, Craig Penn, Martyn Lambert, Jon Pollard and Brine – together have over 100 years’ experience, from both agency and client-side, of delivering marketing results for clients.
The agency will focus on solving complex marketing problems using a direct, and results-driven approach that, it claims, will cut through the hierarchical processes associated with larger agencies.
Penn said: “We have our own particular way of working which quickly identifies the problem, quantifies it and then we apply the experience of the five partners to that problem. Between us there is very little that we haven’t seen before. This pared down and agile approach works at every level whether a client just wants a new brochure, or they have a product launch across international markets in multiple languages. It also enables us to cut through the processes and hierarchy of traditional large agencies to deliver solutions to our clients’ problems much faster.”
Brine added: “To provide the best advice and services to clients you really do need the knowledge that only experience brings. With BrocklebankPenn we have a talented team of individuals all with different backgrounds, that will remain accessible to our clients, who all have the same guiding principles – to do the best possible job for the client.”