Harveys and Bensons for Beds is aiming to beef up its online activity, including a greater focus on ecommerce, with the appointment of a three new agencies to work alongside current media agency RP2 to support group CEO Stuart Machin’s five-point growth strategy.
The move sees VCCP take over from McCann Manchester to handle a new brand proposition and creative due to launch later in the year and digital agency iProspect has been brought on board to help drive the brand’s SEO and social media content strategy, led by the agency’s Manchester office.
Meanwhile consumer lifestyle PR agency Kazoo will manage the group’s overall external communications including consumer, corporate and crisis public relations.
The news comes on the back of the retail group securing a new two-year loan, which will help to support both brands’ long-term vision to become the UK’s leading bed and home furnishing retailer.
Harveys and Bensons for Beds chief customer officer Henry Swift said: “We are in the middle of great change and innovation at both Harveys and Bensons as we build upon our strong reputation in the market for good quality, British-made furniture and we needed an equally strong all-agency team to help us tell that story.
“We are really excited about the qualities all of our new agencies bring, and their fit with our existing roster, bringing together genuine creativity, drive and passion to help us take Harveys and Bensons into the next stage of our exciting transformation.”
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