The group is to enable IPA members to share knowledge about direct marketing issues, expand the industry’s understanding of how to engage intelligently with the consumer, and provide training opportunities for IPA members.
Specifically, the group aims to highlight these issues by promoting successful direct campaigns, and by commissioning research to expand understanding of how to engage with the consumer.
Haslam said: “I can’t imagine a better time to be given the privilege of chairing this group. Data-driven creative agencies are now truly seizing the opportunity to create connected brand experiences that deliver measurable and profitable outcomes for clients.
“We’ve got a fantastically diverse group of agencies on the group and together we aim to showcase how digital and direct agencies are increasingly creating the most powerful connected ideas. We’re also developing a gold standard to measure and identify the brands that are most successfully re-engineering themselves for our connected age. And finally we’re producing valuable training resources to help agency staff across all disciplines learn more about how to embrace and exploit big data.”
Haslam has 20 years’ digital and direct experience, during which time he has worked at Proximity, Havas EHS, Tullo Marshall Warren, Redwood and OgilvyOne. He has been at Rapp since May 2007.
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact email@example.com). If you are an existing user, please log in. If you have forgotten your log-in details please email firstname.lastname@example.org to get them reset!