Clubcard site gets a face-lift

eandr-headerTesco is continuing to put Clubcard back at the heart of its business by relaunching the loyalty scheme’s website, placing greater emphasis on the rewards on offer – from family days out to what it deems “life’s essentials”.
The move follows the launch of Clubcard TV and is part of the strategy to place loyalty club members and the data it holds on them at the forefront of its marketing activity.
The new site, designed by digital agency LBi, aims to “bring to life” loyalty incentives for Clubcard customers while ensuring visitors can better understand how they can collect and spend their vouchers.
It also features a downloadable “Rewards Brochure” which details the 600-rewards available by exchanging Clubcard vouchers.
The redesign gives the retailer greater flexibility and control over the site, enabling it to be developed in-house.
Katie McQuaid, Clubcard director at Tesco, claimed the website “brings to life the benefits of being a Clubcard member”.
She added: “We’ve also introduced some exciting new features, and members can now post reviews of the experiences and days out they’ve enjoyed with their Clubcard Rewards. We hope this will encourage members to try something new and make the most of everything that Clubcard has to offer.”
LBi creative director at Helen Fuchs added: “The new site encourages members to imagine how they might use their vouchers and to see their Clubcard as a tool that unlocks great experiences. We used photography to tell the stories of these experiences; from great days out to a child’s new uniform for the first day at school.
“We are confident we have created a strong foundation which will support the future ambitions of the scheme,” she said.

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