Haymarket Publishing is pulling its media and business titles out of Hammersmith and moving the entire operation into its Teddington office, as part of a cost-cutting exercise.
It means staff on the likes of Brand Republic, Campaign, Marketing, Third Sector and even WindPower Monthly will now rub shoulders with the company’s consumer titles, including What Car?, Piston Heads and Practical Caravan.
The office, at 174 Hammersmith Road, has been home to the business titles for nearly 20 years, although Campaign magazine once had its own separate base in Lancaster Gate. But with staff numbers dwindling, and profits tumbling on B2B titles, it is understood the company now wants to rationalise its property portfolio.
The move comes just six months after a major overhaul of the publisher’s media titles. Campaign shrank in size while Marketing magazine went monthly as part of plans to drag the division into the Internet age.
Just before Christmas it was revealed that long-time Campaign editor Claire Beale had switched to Marketing, while Danny Rogers replaced her as editor, and was also editor of Media Week.
The business publishing market has been through a torrid time of late. In 2012, Haymarket saw UK turnover decline 10% to £139m, while arch-rival Centaur Media recently ousted both chief executive Geoff Wilmot and business publishing managing director Tim Potter after revealing a major revenue shortfall.
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