HeyHuman group chief executive Simon Marshall has drafted in adland new business specialist Helen Weisinger to work for both HeyHuman and sister agency Brave.
The group changed its name from Billington Cartmell in March, as part of non-executive chairman Rupert Howell’s strategy to move it away from its sales promotion roots.
As chief marketing officer, Weisinger will report directly to Marshall, and have responsibility for new business and marketing strategy.
She started her career at Saatchi & Saatchi in 1992, switching to DLKW six years later. Spells at TBWA, Fallon and McCann-Erickson followed until Weisinger became chief marketing officer at EDC, owner of Dare, Elvis and Identica, in March 2012. She joins HeyHuman from Mary Portas’ eponymous agency, where she has been marketing partner since August last year.
HeyHuman’s clients include Unilever, Sony Mobile, Mars and Morrisons, while Brave works for John Frieda, Tate & Lyle and Motors.co.uk.
Marshall, who joined the agency in late 2013, said: “We have spent the last 18 months making substantial investments in new leadership and in our innovation, strategy, and creative talent. In Helen we have found someone with the energy, experience and leadership skills to represent the agency at the very highest levels in the industry.”
Weisinger added: “The agencies have a brilliant blend of great work and truly amazing people. They are a bit of a shy bunch, but I want to help shout about them from the rooftops.”
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