LG Home Entertainment has appointed Live & Breathe as lead creative agency responsible for retail and shopper marketing, the first time in the UK the company has hired a retained agency in this area.
Live & Breathe has been tasked with promoting the LG Home Entertainment range of TVs, video products, home cinemas and home audio equipment across all indirect retail channels including electrical retail chains, department stores and independent retailers. In addition to its in-store brief, Live & Breathe will develop trade marketing strategies.
The agency has been brought on board following a review with procurement by LG Home Entertainment retail marketing manager Philip Toomey, who had worked with Live & Breathe in a former role.
Commenting on the appointment, Toomey said: “Live & Breathe understands the retail environment inside out. Its knowledge of how shoppers and consumers behave is unparalleled and I’ve always found the agency to be both hugely insightful and extremely practical in its approach.”
Live & Breathe managing director Nick Gray added: “Our work on both sides of the fence, with retailers such as Argos and Comet and with other home entertainment brands in the past means we are expertly positioned to support LG on its journey to grow its profile with consumers and its relationship with the trade.”
