As Parliament rages, businesses fret and Brexit advice appears thin on the ground, M&C Saatchi-owned Lida is taking matters into its own hands with the launch of a new toolkit to help marketers prepare for the UK’s departure.
Dubbed Yellowplanner, with a nod to the leaked Government no-deal document Operation Yellowhamer, the set of proprietary tools have been created to help brands devise and implement an effective Brexit customer communications strategy.
The Yellowplanner toolkit features three products, all aimed at enabling marketers to use communications to boost customer retention amid the confusion surrounding Brexit.
Brexit Customer Insights is a simple, five-question survey, cross-tabulated with Lida’s proprietary YouGov research, which gives marketers a snapshot of what their customers think and feel about Brexit in relation to their product, service or brand.
Brexit Journey Mapping is a workshop session which maps a brand’s current customer journey against the Brexit timeline, looking at key political dates, possible outcomes, and potential impacts.
It is claimed this session will help marketers understand the points of their customer experience that might be positively or negatively affected by Brexit, and how these moments might be celebrated or mitigated.
Brexit Customer Communications is a programme which enables brands to adapt and augment their current communications, to ensure their messages are Brexit-ready and poised to instil confidence and certainty in their customers.
Lida chief creative officer Ben Golik said: “With so many question marks surrounding the outcome of Brexit, consumers are as confused as businesses about what might happen next.
“We thought it was essential to look at the role that customer communications can play during this time of uncertainty. Getting Brexit-ready, and speaking to people with certainty, positivity and empathy, can give brands a real competitive advantage.”
More details on the Yellowplanner toolkit are available on the Lida website>
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