Lida drafts in top duo to complete new senior line-up
Lida is continuing to rebuild its senior team under new chief executive Jonathan Goodman with the appointment of chief strategy…
LIDA
Lida promotes Spencer White to creative director role
Lida has promoted associate creative director Spencer White – who has been with the M&C Saatchi-owned agency for seven years…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…
FA appoints Lida to kick off youth reward programme
The Football Association has appointed Lida to develop a new youth initiative, due to launch in January 2019, which builds…
Matthew Heath exits Lida as top-level exodus continues
Lida chairman and chief strategy officer Matthew Heath has become the latest top-level casualty of the M&C Saatchi-owned agency’s overhaul,…
Lida starts fresh round of blood-letting as Fox departs
Lida appears to have gone from the “shining light” of the M&C Saatchi Group to be plunged into yet another…
Trefor Thomas joins digital agency Tug as global chief
Trefor “Tom” Thomas, who left Lida at the beginning of this year to “take his creative path in a new…
Lida poaches ‘star’ Golik from Rapp to head up creative
Lida has gone for a big name signing to succeed chief creative officer Trefor Thomas by luring Rapp group ECD…
M&C Saatchi hires first head of culture and inclusion
M&C Saatchi Group is aiming to steal a march on its agency rivals by appointing its first head of culture…
Open University runs first ‘addressable TV’ ad campaign
The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…