M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
LIDA
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
‘Outstanding’ Lida axed and folded into M&C agency
Lida, once described as the “outstanding” division of the M&C Saatchi group, is joining the extensive list of direct marketing agency…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Lida steps in to offer Brexit comms advice for marketers
As Parliament rages, businesses fret and Brexit advice appears thin on the ground, M&C Saatchi-owned Lida is taking matters into…
Fox lands top AAR role as Glazer takes on executive role
Former Lida chief executive Victoria Fox has been appointed CEO of industry marriage broking consultancy AAR, where she will succeed…
Lida drafts in top duo to complete new senior line-up
Lida is continuing to rebuild its senior team under new chief executive Jonathan Goodman with the appointment of chief strategy…
Lida promotes Spencer White to creative director role
Lida has promoted associate creative director Spencer White – who has been with the M&C Saatchi-owned agency for seven years…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…
FA appoints Lida to kick off youth reward programme
The Football Association has appointed Lida to develop a new youth initiative, due to launch in January 2019, which builds…