Matthew Heath exits Lida as top-level exodus continues
Lida chairman and chief strategy officer Matthew Heath has become the latest top-level casualty of the M&C Saatchi-owned agency’s overhaul,…
LIDA
Lida starts fresh round of blood-letting as Fox departs
Lida appears to have gone from the “shining light” of the M&C Saatchi Group to be plunged into yet another…
Trefor Thomas joins digital agency Tug as global chief
Trefor “Tom” Thomas, who left Lida at the beginning of this year to “take his creative path in a new…
Lida poaches ‘star’ Golik from Rapp to head up creative
Lida has gone for a big name signing to succeed chief creative officer Trefor Thomas by luring Rapp group ECD…
M&C Saatchi hires first head of culture and inclusion
M&C Saatchi Group is aiming to steal a march on its agency rivals by appointing its first head of culture…
Open University runs first ‘addressable TV’ ad campaign
The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…
Trefor Thomas steps down at Lida for fresh challenge
Lida chief creative officer Trefor Thomas has decided to call it a day after just 18 months in the role…
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…