Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
LIDA
Bullard, Whitson and Foot form Meteorite threesome
MRM Meteorite has unveiled a new management structure to succeed co-founders Hugh Bishop and Debbie Smith, who are taking on…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
Lida kicks off its first major campaign for Open Uni
The Open University is launching a major social re-engagement campaign in an effort to attract a new swathe of students…
Lida recruits ‘true force of nature’ Winn for ECD role
Lida chief creative officer Trefor Thomas has wasted little time in building his senior team, hiring former Iris Worldwide creative…
Bullard gets Alzheimer’s as Meteorite wins account
Alzheimer’s Society has been reunited with MRM Meteorite creative chief Nicky Bullard after the charity hired the agency, as well…
RBS expands Lida’s remit to cover customer drive
Lida has strengthened its grip on the RBS account – which it has held for over two years – after…
Royal Mail pools direct marketing account into Lida
Royal Mail Group has consolidated its direct marketing account – including consumer marketing and business division MarketReach – into Lida following…
Lida acquires US agency as expansion continues
Lida is opening its first US office after acquiring a majority stake in digital customer experience agency MCD Partners, with…
Open University hires Lida for customer marketing
The Open University has appointed Lida as its lead agency across all marketing channels following a competitive pitch which kicked…