Costa hands global loyalty scheme expansion to Lida
Whitbread owned coffee chain Costa has appointed Lida to overhaul its loyalty scheme, the Costa Coffee Club, as part of…
LIDA
Lida opens Royal Academy’s 250th anniversary appeal
Royal Academy of Arts is launching a public appeal in the run up to next year’s 250th anniversary by giving…
Lida promotes Cootes as Goodman heads to New York
Having already boosted its senior creative team this week, Lida has now overhauled its top management by handing Claire Cootes the role…
Lida brings in SapientNitro chief to lead craft disciplines
Lida has strengthened its creative department by raiding SapientNitro to recruit Pavel Fernandez as creative director. Fernandez will work across…
Lida adds stardust to Bowie stamp social media launch
Royal Mail is launching a social media campaign – devised by Lida – to support the launch of a new…
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…
Lida brings in threesome as part of top hiring spree
Lida is boosting its operations, consumer insight and marketing technology capabilities with three senior new recruits, who will work across…
Softly, softly catchy meerkat as VCCP Me nets brief
VCCP Me has finally managed to get its hands on a slice of Comparethemarket’s direct marketing business, nearly a decade…
Lida aims to turn pet lovers into Blue Cross donors
With Christmas looming, animal charity Blue Cross is aiming to tap into the British love of animals with a new…