Alzheimer’s Society has been reunited with MRM Meteorite creative chief Nicky Bullard after the charity hired the agency, as well as McCann London, to its integrated marketing account.
The business moves from Lida – where Bullard worked for 15 years before joining Meteorite in January – and Fallon.
The charity claims to be the UK’s leading dementia support and research organisation and is focused on leading the fight against dementia, supporting people to live well with dementia today and funding research to find a cure for tomorrow.
It also champions the rights of people with dementia and the millions who care for them, campaigning for better quality care and less stigma around the condition.
McCann Worldgroup UK pitched against Creature London and Brothers & Sisters in the final round, as part of a competitive pitch process run by the AAR.
The agencies are now charged with leading a cross-discipline team to strengthen the Alzheimer’s Society brand. This will help the charity to connect further with its audiences, with the aim of raising more funds for their work, vital for people with dementia.
Alzheimer’s Society director of marketing and external affairs Vivienne Francis said: “We’re absolutely determined that nobody affected by dementia should be left to struggle alone. Working with McCann Worldgroup on our brand will help to change attitudes towards the condition and build a positive future narrative. The dementia movement is gathering pace, and we are delighted to be working with them to turn up the volume on dementia.”
McCann Worldgroup UK chief executive Mark Lund added: “Dementia is the biggest health issue facing our society, however the investment and attitudes don’t match the enormity of the task ahead. With this brief from Alzheimer’s Society we’re able to help change the country’s trajectory when it comes to dementia.”
Alzheimer’s Society also works with specialist fundraising agency Open Fundraising and media agency M2M. These relationships are unaffected by the review.
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