Pokémon Go anyone? I have to ask, who gives a shit? Well, bizarrely the marketing press have fallen for it hook, line and sinker, with one even running a story under the headline “Pokémon Go explained for marketers”. Jesus, just how thick are marketers these days?
Both Campaign and The Drum have no fewer than nine stories apiece on it, and even our old chum – the global editorial demi-god that is Claire Beale – reckons “there are already some key takeouts for marketers and agencies from the Pokémon Go story”.
Over at Marketing Week, of course, they have never even heard of it. Plus ça change, although no doubt Mark Ritson will get around to slagging it off in the next week or so.
Still, from what I understand everyone’s favourite slightly old-fashioned marketing magazine has got its own troubles, especially when it comes to dealing with hosts for their many awards.
You see, just a few weeks ago – well, it was April but who’s counting? – they managed to persuade one of the funniest men ever to emerge from the West Midlands, and a knight of the realm no less, to host the highly prestigious Marketing Week Awards. Obviously, not as prestigious as the Busty Balls Awards, but, hey, you have to go a long way to match those.
Anyway, so the story goes, one very senior hack at Marketing Week was so keen to prove the diversity of the crowd at their awards – something said comedian was very keen on – that he set off on a rambling diatribe which, allegedly, ended in something along the lines of “of course, we have a very diverse readership and on the night there will be a sea of black faces out there”.
Cue awkward silence at the other end of the blower. Funnily enough, when it came to the event, virtually the only black and minority ethnic groups in attendance were they ones waiting on the tables, and it is said our favourite comedian was none too chuffed.
Still, I am sure the huge cheque he walked off with for hosting the awards softened the blow…
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