MRM Meteorite has lured Lida’s creative boss Nicky Bullard to be its new chairman and chief creative officer as the agency continues to strengthen its senior team.
Bullard, who describes her new agency as a “dark horse”, has been at Lida over 15 years. She will effectively replace executive creative director Dan Douglass, who left before Christmas after eight years. He was previously at DraftFCB, having spent 13 years with Dave Poole at DP&A.
Bullard started her career in 1989 in adland as a copywriter at Bilsland Coltman McKenna, before a spell at Ammirati Puris Lintas, which eventually became Lowe Lintas.
She joined Lida in 2000 as head of copy and was promoted to executive creative director, working across both Lida and M&C Saatchi, in September 2010, succeeding Shaun Moran.
MRM Meteorite was formed in 2011 from the merger of McCann Relationship Marketing and Meteorite, the agency which was founded in 1999 by Hugh Bishop and Debbie Smith.
Bullard will work alongside Smith and Bishop, as well as chief strategy officer Chris Whitson, who was hired in the summer, and managing director Oliver Foot. Bishop, who has been chairman since the merger, will take a broader role once Bullard joins. He is already a non-exec of Drayson Technologies.
McCann Worldgroup global creative chairman Rob Reilly said: “We are focused on integrating all of the unique creative offerings of MRM across all of the McCann Worldgroup agencies.
“Adding talents like Nicky in London to the senior creative leadership team expands our ability to deliver across platforms and clients.”
Bullard said: “As a creative and a woman, this is such a great opportunity – a creative chair is unheard of. MRM Meteorite has always been a bit of a dark horse, and my role is to help do better work, win awards and push creativity.”
Lida chairman Matthew Heath added: “It has been a pleasure, personally and professionally, working with Nicky. She is an extremely gifted writer and highly creative person who leaves the department in amazing shape.”
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