Former Lida chief executive Victoria Fox has been appointed CEO of industry marriage broking consultancy AAR, where she will succeed Kerry Glazer, who is moving to the role of executive chair.
Fox started her career at Brann London in 1998, before joining Lida in 2000 as group account director, but returned to the agency in 2013 as managing director after spells at Partners Andrews Aldridge, Touch DDB and Adam & Eve DDB.
She was promoted to chief executive in 2014 but left in June last year following a turbulent period for the M&C Saatchi-owned agency. She has since been succeeded by insider Jonathan Goodman.
At AAR, Fox will gradually take over Glazer’s role, set the future direction of the business and plot its expansion into new areas.
Launched in 1975 as the Advertising Agency Register, the business works with clients seeking to appoint agencies across a raft of disciplines, including brand management, PR, communications and advertising, media management, digital and business transformation.
Glazer has worked at AAR for 22 years and has been chief executive since 2006. In her new executive role, she will manage the firm’s board of directors, while Paul Phillips and Martin Jones continue in their roles of managing director and senior managing partner respectively.
Glazer said: “I am delighted that we have been able to appoint a business leader of Victoria’s talent, drive, experience and integrity to lead AAR through the next stage of its successful development.
“Victoria has that magic combination of being both very much liked and highly respected in our industry and I couldn’t be handing the AAR reins to a more brilliant woman. She will have a great team around her and I will do everything I can to support Victoria as AAR goes from strength to strength.”
Fox added: “AAR is an industry pillar and much-loved institution. I have such respect for Kerry, Paul and Martin – for the business they have grown but also the culture they have nurtured. I take over a thriving business full of ideas on how to build on the established AAR offering.
“The changes in our industry offer opportunity for all and a need to evolve for all. My plan is to help AAR capitalise on these opportunities and continue to be the number one trusted advisor for clients and agencies alike. I can’t wait to get started.”
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