Lloyd James boosts turnaround - DecisionMarketing

Lloyd James Media is continuing its turnaround after rising from the ashes of Lloyd James Group – which went into liquidation in February this year – by hiring new head of media sales Amelia Neat.
Neat, who will also sit on the board of directors, joins from TRT Media Sales/The Insert House where she was head of insert sales, having spent her early career as a recruitment specialist.
At The Insert House, she spearheaded sales of large volume third-party insert programmes such as Amazon.co.uk, House of Fraser, Boohoo.com, Morrisons, MBNA and The BT Phone Books.
Neat will be adding new partners to Lloyd James Media’s existing portfolio. Two former directors, Lynn Stevens and Darrel Linehan, relaunched the firm within weeks and it has already picked up a number of high-profile clients, including Homebase, Ticket Master and Encore Tickets.
Lloyd James Media CEO Steve Reid, the former Yell, Tri-Direct and Crayon chief, who was one of the first new recruits when the firm relaunched, said Neat “possesses an enviable reputation within the industry”.
He added: “Amelia has demonstrated that she has strong leadership skills and I am delighted to welcome her to the senior management team in what is a really exciting time in the repositioning of our agency.
Neat added: “I am excited by the prospect of seeing the business develop its relational media offering and playing a key role in the success of the wider agency.”
Set up in the early Nineties by former SR Communications duo Lloyd James and Lynn Stevens, Lloyd James List Broking was in business for over 24 years. However, like many in the list sector, it ran into financial difficulty and was forced to close. Lloyd James himself has no involvement in the new business, but it is hoped that, as one of the most flamboyant people in the DM world, he will soon return centre stage.

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