Japanese luxury automotive brand Infiniti is kicking off a major pan-European digital marketing campaign through TMW to promote the launch of its first fully electric concept car, the Infiniti Emerg-E.
The live reveal of the model – a two-door electric sports car, combining high performance and low emissions – will be streamed on the brand’s Facebook page and website.
To support the reveal, TMW is refreshing Infiniti’s website and Facebook page, which will lead with the strapline ‘Be there when inspiration strikes’ and is accompanied by the image of a bolt of lightning to highlight the expected reaction that the new concept car will bring.
Marketing activity includes a series of email communications and social media posts to drive visitors to the event and registrations for the live streaming.
Infiniti Europe marketing director Jean-Pierre Diernaz said: “Infiniti already leads the market with high performance, low emissions models. The new electric sports concept car is taking our offering to another level by pushing the boundaries of where high performance and the environment meet. This is a really exciting project and we can’t wait for the reveal in Geneva.”
TMW business director Rob Carter added: “Infiniti strives to be at the cutting edge of product innovation and the INFINITI EMERG-E is another example of this. The digital campaign combines eCRM, social media and refreshed web sections to offer a seamless communication to consumers.”
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