Marketers urged to follow porn sites to crack mobile

adult newAnyone still in any doubt about combining mobile and desktop websites need look no further than the porn industry, according to what is claimed to be the first report to incorporate mobile data visits to reveal the world’s most popular websites.
The study, by digital market intelligence firm SimilarWeb, shows the biggest beneficiaries of the move are adult sites, with 11 now in the top 300 most popular sites globally.
PornHub, attracting 1.1 billion visits a month globally, sees a staggering 54% of its visits from mobile phones, with an average user session lasting about 8½ minutes. It rose from 38th place to 23rd, a higher position than online titans such as eBay, MSN and Netflix.
Overall, the world’s biggest porn site is xvideos.com, a site that attracts 60% of its total visits from mobile devices. In the new rankings, the site jumps to 18th overall and has a global visit duration of 10 minutes 49 seconds. The site, attracting 1.5 billion worldwide combined visits, saw its traffic and page-views beat that of Google Japan, Google Germany, and Google Russia.
Other online porn destinations that made SimilarWeb’s list of the top 300 most popular sites are XHamster (37), Xnxx.com (41), Red Tube (87), YouPorn (107) Chaturbate (117), Tube8 (233), Spankbang.com (246), Bongacams (251) and Youjizz (287).
Commenting on SimilarWeb’s findings, PornHub vice-president Corey Price said: “Being mobile friendly is vital for any brand with a web presence. Due to the proliferation of mobile devices in today’s society, people are ensuring their platforms are optimized and more mobile-friendly than ever before. So much of life is experienced with and sometimes through our smartphones, and we are very much a part of that.
“Here at Pornhub, it’s essential that we continuously offer the best user experience across all platforms, whether they are accessing our content via a TV using a Roku, a gaming device like Xbox, Playstation, a mobile device or a tablet. We want to ensure our users are always enjoying themselves.”
For a full copy of the free SimilarWeb report, including the top 300 sites, click here>

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