Marketing Metrix joins with Boris

London & Partners – the group set up to attract US firms to the UK and fronted by London mayor Boris Johnson – has signed up Marketing Metrix to help push transatlantic business opportunities.
The agency, which recently opened an office in California headed up by Linda VanderMarliere, is offering to handle the marketing for US firms trying to get a foothold in the UK market.
Marketing Metrix is aiming to offer email, direct mail, digital broadcast and creative design by anglicising US firms’ existing creative, as well as developing customer databases for US companies to target UK customers.
Working with the San Francisco office of London & Partners, the agency says it will also be able to tap into US-based companies who need analytical support.
VanderMarliere had a meeting with the London mayor this week to firm up the partnership.
Marketing Metrix managing director and founder Bill Portlock said: “London & Partners runs a very tight ship and the Americans can’t get enough of London – and Boris in particular.”