Marketing vacancies on the rise

The number of marketing vacancies in the UK has grown by nearly 14% over the past year, according to figures from the Reed Job Index, which also show salaries are holding up well.
Most regions around the UK have more marketing jobs on offer than in March 2012, with 5,012 jobs vacancies posted on reed.co.uk last month alone.
Yorkshire has seen the biggest difference, with a significant 95% increase in opportunities since March 2012. Job vacancies in Scotland were up by 87.5% in the same period.
Last month the average yearly wage in PR and marketing had grown by 2.48% since March 2012, whereas the average salary across all sectors has dropped by 1.52% in the same time-frame.
Duncan Morris, chief executive of digital marketing agency Distilled, said: “This data confirms that savvy businesses recognise the importance of marketing in weathering the recession. With the rise of technology, an increased focus on digital communications and the blurring of the boundaries between PR and content marketing, it’s likely that we’ll see a further influx of more digitally focused positions in the not too distant future.”
Reed.co.uk managing director Martin Warnes added: “While some industries have suffered during the recession, marketing and PR opportunities have remained fairly consistent. Businesses are quickly learning the importance of this activity in driving sales and this has protected the industries amid the economic downturn.”

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