Peugeot is launching a multichannel marketing campaign – including direct mail and online executions – to boost Peugeot Professional’s share of the fleet market.
The campaign, devised by CMW, aims to reassert the division’s credentials and will target managers of large fleets of 100 cars or more.
Under the strapline “passion for making it happen”, the push will run across trade print titles, email, online and direct mail, around a series of testimonials from four of the company’s key client partners, each with different challenges and needs.
Targeting existing and prospective customers, each ad stresses the reliability, breadth of the range and environmental credentials of Peugeot’s vehicles and the contribution they have made to their customers’ business.
Peugeot marketing director Morgan Lecoupeur said: “The fleet audience is a highly influential one that lies at the heart of the Peugeot brand and ethos. In this campaign, CMW has successfully captured our success in this area in a multi-channel campaign that showcases what Peugeot Professional’s ‘passion for making it happen’ delivers for fleet managers and the businesses they work in.”
